By: Mary-Jean Nleya
As Victor Shklovsky points out, “Art [is] a technique” which should serve as a tool to be used in addressing various societal woes. As evidenced by Mayor Mockus in 1995 to address Bogota’s challenges of the time including, among others, addressing the society’s disregard for traffic laws, which resulted in numerous fatalities. He tackled this problem in a humorous way, by having stars painted on the roads where pedestrians had been involved in motor vehicle accidents and killed. He also employed the use of mimes on the roads. Mockus had positive results (a drop in fatalities) following his unconventional approaches to attempting to solve the society’s problems. For more information, see here.
Unconventional thinking is necessary for policy-makers to innovate solutions to the world’s various challenges. I think Shklovsky rightly points out that “habitualization devours work”. I’ve interpreted this to mean conventional solutions hinder progress and thereby stifle the pursuit of addressing various issues. Searching for solutions through the lens of conventional thought will not proffer innovative solutions that the world is in need of. In the pursuit of searching for solutions to the intractable economic and social challenges, I have learned through Shklovsky’s essay that “parallelism” is a technique that policy-makers and social entreprenuers should make use of, that is, moving away from the “usual perception of an object into a sphere of a new perception”. It is evident from the article that we need to move away from “automatized” solutions.
As I reflect on another example on using artistic creativity, a housing-infrastructure project by Indian architect Charles Correa (known as “Artist Village”) comes to mind. Correa innovated a viable housing solution for Mumbai, mass affordable housing for low and middle income households, which went beyond conventional design. His housing architectural design of the structures enables the dwellers to expand their housing as their circumstances permitted (such as having walls with no windows) (for more info see: http://foundationsakc.com/projects/housing/artist-village-charles-correa ).
In the words of Doris Sommer (in The Work of Art in the World: Civic Agency and Public Humanities, 2014) , “learning to think like an artist […] is basic training for our volatile times”, this is evident from the works of the various innovators that have tapped into their ‘artistic’ selves to address the various societal challenges. It is therefore imperative that policy-makers employ unconventional and ‘artistic’ policies that will be effective.
In the two above cases: the difficulty in changing behavioral patterns (in the society’s disregard for traffic laws) was achieved through humor and art; while the infrastructure development project to address housing affordability in Mumbai was addressed through unconventional artistic design – which proves to have been effectual.
Therefore, exploring art is to viewed as one of the “greatest renewable resources [to] address the world’s fundamental challenges of disease, violence, and poverty” (Summer, 2014), and ought to be viewed as such in the public policy realms.